Rainbow Exclusive Car Rental And Tour Services PLC is organized under the Office of the Chief Executive Officer of MIDROC Ethiopia, and lead by a General Manager, directly reporting to the CEO. The company has two operation units: Car Rental Operation and Tour Operation; and four Service Units: Human Resources Services, Financial Services and Technical Services.
In order to maintain a modern and effective management system, the Company's Management has introduced and put into practice different Policies and Procedures. Among these are:
- Human Resources Services Policy and Procedure Manual (HRSPM)
- Financial Services Policy and Procedure Manual (FSPM)
- Materials Management Services Policy and Procedure manual (MMSPM)
- Organizational Structure Manual (OSM)
- Protection Services Policy and Procedure Manual (PSPM)
- Educational Policy
- HIV/AIDS Policy Manual
 Present Undertakings:
The car rental operation of Rainbow rent out cars on Chauffeur or self drive basis. It is in a possession of modern deluxe automobiles with a comprehensive insurance coverage providing the following services.
- Tour Service
- Shuttle Service
- Executive Service
- Wedding Ceremonies
- Special Services
- School Bus Service
- Employees’ transport
- Outing programs
- Patrol Service
Rainbow is a notable tour operator in the country with carefully drawn tour programs (itineraries) with different destinations and durations to satisfy the diversified needs of customers. The tour operation provides all the necessary camping facilities. It has also a well trained and experienced tour guides. The operation provides the following services.
- Tour Service (Tour with escort guide, Tour without escort guide and with agent guide)
- Professional guide
- Transfer Service
- Hotel Reservation
- Transport Reservation
Future Growth Strategies:
- Extensive Market research for identifying potential markets.
- Participating in selected international and local trade fairs to reach tourist organizing companies to establish strong customer base.
- Developing different seasonal packages (itineraries) besides the regular packages and introducing same using different methods.
- Opening branches in different tourist attraction areas.
Man Power:
Currently the company has a total number of 57 permanent and 27 contract employees who are qualified and well trained in their areas of engagement. |
