RAINBOW HOME PAGE ORIGINAL

Rainbow Exclusive Car Rental And Tour Services PLC is organized under the Office of the Chief Executive Officer of MIDROC Ethiopia, and is lead by a General Manager, directly reporting to the CEO. The company has two operation units: Car Rental Operation and Tour Operation.

"RAINBOW" is established to accomplished the following business purposes:

Become a general sales agent for different air lines and sell airline tickets, arrange space for the air line passengers and perform car-hire trade activity;

Establish and run lodges, bungalow and other ecotourism activities;

Facilitate in rendering ground, air and water transportation service for the tourists;

Import from abroad equipment and materials that are essential for the business activities of the company;

Establish companies being with others, buy and sell shares;

Engage in other businesses related to the tourism trade activities;

Rent/lease special vehicles for the high profile applications such as Government Dignitaries, Embassies, UN and affiliated organizations, Universities, schools, Hotels, etc;

Providing temporary, occasional or permanent transport services on contractual agreements such as offering transport shuttles to and from the airport or conference venues;

Leasing automobiles for wedding ceremonies;

Avail vans for transporting students to and form schools on contractual agreements;

Rendering car-hire service both on self-driven as well as chauffeur driven basis;

Provide school buses for individuals or group of individuals who are interested to have this services for their children;

Provide vehicles for company employees’ transportation service;

Provide tour guide, transportation and other services required by tourists;

Facilitate accommodation, hunting and other services that are relevant to enhance touring activities;

Engaging in any other related business activities which the company may find relevant to enhance the above mentioned business purposes.

MIDROC’s quality products and sustained services to every customer and user.

A multi-sector organization with second-to-none leadership positions in each of our products and services thereby exceeding the expectations of our customers, employees, shareholders and the community.

Customer Satisfaction

Employees Empowerment

Corporate Identity and Image

Integrity and Ethics

Balanced Life & Performance

Raising the Capital of Share holders and Owners

Strength and Stability

Social Responsibility & Corporate Citizenship

Quality and Excellence

Teamwork and Cooperation